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The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents: Measurement Demystified: A Simple Framework for Measurement and Reporting

  • 23 Jun 2021
  • 2:00 PM - 3:15 PM
  • Virtual - Link in Registration Email
  • 34

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  • Potential Member invited by Board Member

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The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents:

Measurement Demystified: A Simple Framework for Measurement and Reporting

with David Vance, Ph.D.

June 23, 2021

2:00 PM to 3:15 PM

VIRTUAL EVENT - Link in registration email

We have come a long way as a profession, but many practitioners continue to struggle with measurement and reporting. There is a lack of clarity on what should be measured, how it should be measured, and what to do with the data once you have it. We are fortunate to have the Kirkpatrick and Phillips frameworks for program evaluation, but what about all the other reasons for measuring? And neither of these frameworks provides guidance for reporting.

This is where a simple but comprehensive framework would be very helpful. We have developed just such a framework that starts with the reasons to measure, moves on to the types of measures and guidance for selecting measures, and concludes with recommendations for the most appropriate type of report based on the reason to measure. Our hope is that this approach will provide the practical guidance needed to demystify the measurement process and help L&D professionals create and execute a good measurement and reporting strategy.

Topics to be Covered

  • Talent Development Reporting Principles (TDRp) framework
  • Four broad reasons to measure
  • Three types of measures
  • Guidance for selecting measures
  • Five types of reports and guidance for their use
  • Ample time will be provided for discussion and answers to your questions.

About the Speaker

David Vance is the Executive Director of the Center for Talent Reporting which is a nonprofit, membership-based organization dedicated to the creation and implementation of standards for human capital measurement, reporting and management. He is the former President of Caterpillar University, which he founded in 2001. Prior to this position, Dave was Chief Economist and Head of the Business Intelligence Group at Caterpillar Inc. with responsibility for economic outlooks, sales forecasts, market research, competitive analysis and business information systems.

Dave was named 2006 Chief Learning Officer (CLO) of the Year by Chief Learning Officer magazine. Caterpillar was ranked number one in the 2005 ASTD Best Awards and was named Best Overall Corporate University in 2004 by both Corporate University Xchange and the International Quality and Productivity Center.

Dave is a frequent speaker at learning conferences and association meetings. He teaches in the Ph.D. programs for human capital development at Bellevue University and the University of Southern Mississippi and in the executive education program at George Mason. He serves on the Metrics Working Group for the International Organization for Standardization and is also an Intermittent Chief Learning Officer for Defense Acquisition University. He has published two books: The Business of Learning (2nd edition, 2017), and Measurement Demystified (with Peggy Parskey, 2021). The companion field guide to Measurement Demystified is coming later in 2021.

Measurement Special Interest Group (SIG) Mission

The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

Why Consider Joining the Measurement SIG?

The benefits of participating in the group will include:

  • Enhancing your professional development in the area of measurement and evaluation
  • Sharing measurement challenges and gaining insight and advice from others
  • Engaging in dialogue with subject matter experts
  • Providing information, tools and advice to fellow L&D practitioners in your organization
  • Demonstrating to executive stakeholders how you are increasing performance and results through learning
  • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation

Website Photo/Video Release Authorization

In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives.  I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied.  I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.

Welcome Session

Do you have questions about chapter membership? Then please join us for a monthly Welcome Session at 6 PM on the third Thursday of each month. The session is 45 minutes and will include information about our chapter, local and national membership options, and an opportunity to meet members of the board. This is a great time to ask questions and get the inside scoop on all things related to the Greater Boston Chapter! Click here to sign up and a member from our board will contact you.

Refund Policy:

A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

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