The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents:
Measurement Demystified: A Simple Framework for Measurement and Reporting
with David Vance, Ph.D.
June 23, 2021
2:00 PM to 3:15 PM
VIRTUAL EVENT - Link in registration email
We have come a long way as a profession, but many practitioners continue to struggle with measurement and reporting. There is a lack of clarity on what should be measured, how it should be measured, and what to do with the data once you have it. We are fortunate to have the Kirkpatrick and Phillips frameworks for program evaluation, but what about all the other reasons for measuring? And neither of these frameworks provides guidance for reporting.
This is where a simple but comprehensive framework would be very helpful. We have developed just such a framework that starts with the reasons to measure, moves on to the types of measures and guidance for selecting measures, and concludes with recommendations for the most appropriate type of report based on the reason to measure. Our hope is that this approach will provide the practical guidance needed to demystify the measurement process and help L&D professionals create and execute a good measurement and reporting strategy.
Topics to be Covered
- Talent Development Reporting Principles (TDRp) framework
- Four broad reasons to measure
- Three types of measures
- Guidance for selecting measures
- Five types of reports and guidance for their use
- Ample time will be provided for discussion and answers to your questions.
About the Speaker
David Vance is the Executive Director of the Center for Talent Reporting which is a nonprofit, membership-based organization dedicated to the creation and implementation of standards for human capital measurement, reporting and management. He is the former President of Caterpillar University, which he founded in 2001. Prior to this position, Dave was Chief Economist and Head of the Business Intelligence Group at Caterpillar Inc. with responsibility for economic outlooks, sales forecasts, market research, competitive analysis and business information systems.
Dave was named 2006 Chief Learning Officer (CLO) of the Year by Chief Learning Officer magazine. Caterpillar was ranked number one in the 2005 ASTD Best Awards and was named Best Overall Corporate University in 2004 by both Corporate University Xchange and the International Quality and Productivity Center.
Dave is a frequent speaker at learning conferences and association meetings. He teaches in the Ph.D. programs for human capital development at Bellevue University and the University of Southern Mississippi and in the executive education program at George Mason. He serves on the Metrics Working Group for the International Organization for Standardization and is also an Intermittent Chief Learning Officer for Defense Acquisition University. He has published two books: The Business of Learning (2nd edition, 2017), and Measurement Demystified (with Peggy Parskey, 2021). The companion field guide to Measurement Demystified is coming later in 2021.
Measurement Special Interest Group (SIG) Mission
The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.
The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.
Why Consider Joining the Measurement SIG?
The benefits of participating in the group will include:
- Enhancing your professional development in the area of measurement and evaluation
- Sharing measurement challenges and gaining insight and advice from others
- Engaging in dialogue with subject matter experts
- Providing information, tools and advice to fellow L&D practitioners in your organization
- Demonstrating to executive stakeholders how you are increasing performance and results through learning
- Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation
Website Photo/Video Release Authorization
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A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.