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ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills

  • 23 Mar 2022
  • 2:00 PM - 3:15 PM
  • Virtual - Link in Registration Email
  • 42


  • Inviting you as a No-Cost participant to your first Learning event to showcase the benefits of becoming a member. Send email to to get special registration code.
  • If you are a member of another local chapter, please contact us at to get the discount code. This will allow you to register at the Greater Boston Chapter Member rate.
  • Potential Member invited by Board Member

Registration is closed

The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents:

Proving the Value of Soft Skills

with Tom Atkinson, Ph.D.

March 23, 2022

2:00 PM to 3:15 PM

VIRTUAL EVENT - Link in registration email

“Soft skills,” are becoming increasingly important in enabling individuals and companies to succeed in today’s business environment. These skills involve managing the complexities of interpersonal relationships in driving results. They are a critical component of leadership, teamwork, sales, customer service and other key roles. How can you demonstrate that developing “soft skills” leads to “hard results” in your company?

While Learning & Development professionals certainly understand the importance of soft skills to business success, they frequently find it challenging to demonstrate the business value of investing in soft skill development. However, those who successfully implement a systematic measurement process often report compelling findings of the value of soft skills, and are better able to gain executive support for their initiatives. This program provides a robust approach for measuring soft skills in your organization.


By attending the program, you will be able to:

  • Explain how soft skills lead to measurable business results.
  • Describe the need to show impact and ROI for major programs.
  • Design soft skills programs to deliver impact and ROI.
  • Explain how to measure program results at all 5 levels of the Phillips Model.
Tools, templates, case studies and job aids are provided to participants who attend and complete the interactive session.

About the Speaker

Tom Atkinson, Ph.D., has a strong track record of enhancing business and individual performance through learning. In addition to being a thought leader and conducting best-practices research in leadership, sales and customer service, he has led teams to achieve award-winning results for Fortune 500 companies. His strengths include assessing training needs, designing and facilitating learning solutions and measuring results.

As President of Atkinson Analytics, Tom helps clients achieve better results throughout the learning process, from defining needs, to measuring the learning experience, on-job application and business results. Whether it is a high-profile learning program or an entire curriculum, Tom enables you to demonstrate value to executives, sustain and enhance performance gains, and target opportunities for increasing return (ROI) on your learning investment. Tom is a Certified Return on Investment Professional by the ROI Institute. The ROI Institute was founded and is led by Drs. Jack and Patti Phillips, world leaders in measurement and evaluation.

Tom Atkinson can be reached at

Measurement Special Interest Group (SIG) Mission

Tom Atkinson is the founding leader of the ATD Greater Boston Measurement SIG. The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

Why Consider Joining the Measurement SIG?

The benefits of participating in the group will include:
  • Enhancing your professional development in the area of measurement and evaluation
  • Sharing measurement challenges and gaining insight and advice from others
  • Engaging in dialogue with subject matter experts
  • Providing information, tools and advice to fellow L&D practitioners in your organization
  • Demonstrating to executive stakeholders how you are increasing performance and results through learning
  • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation

Website Photo/Video Release Authorization

In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives.  I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied.  I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.

Welcome Session

Do you have questions about chapter membership? Then please join us for a monthly Welcome Session at 6 PM on the third Thursday of each month. The session is 45 minutes and will include information about our chapter, local and national membership options, and an opportunity to meet members of the board. This is a great time to ask questions and get the inside scoop on all things related to the Greater Boston Chapter! Click here to sign up and a member from our board will contact you.

Refund Policy:

A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

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