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ATD Greater Boston Learning Measurement SIG Presents: Moving Ahead on Measurement: Building Your Strategy and Plan

  • 29 Jun 2022
  • 2:00 PM - 3:15 PM
  • Virtual - Link in Registration Email
  • 35


  • Inviting you as a No-Cost participant to your first Learning event to showcase the benefits of becoming a member. Send email to to get special registration code.
  • If you are a member of another local chapter, please contact us at to get the discount code. This will allow you to register at the Greater Boston Chapter Member rate.
  • Potential Member invited by Board Member

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The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents:

Moving Ahead on Measurement: Building Your Strategy and Plan

with Jay Foley

June 29, 2022

2:00 PM to 3:15 PM

VIRTUAL EVENT - Link in registration email

Many Learning and Development leaders are under increasing pressure to demonstrate and improve the business results of their programs, in order to justify the significant investment required to ensure their success. Often their efforts at measurement and evaluation fall short of their expectations, due to limited resources and competing demands on their time. In this session, Jay Foley will address “Floor-Level ROI.”

By attending this session, you will be able to:

  • Understand floor-level ROI.
  • Identify pain points and connect them to Return.
  • Clarify Investment and market the message.
  • Create the “Evil Plan.”
  • Learn to become a treasured partner.

About the Speaker

Jay Foley is a corporate training professional with over 20 years’ experience across many markets and roles, as a staff member, contractor and consultant. He has spent most of the last decade in medical devices and biotech. His current position is Senior Manager, Learning and Development in a large manufacturing facility of a Fortune 500 biotech company

Designing, developing, delivering and implementing effective learning programs have been Jay’s focus throughout his career. Most recently, he has been implementing Continuous Improvement learning projects that add measurable value to the organization.

Jay has degrees in Marketing and in Business from Franklin Pierce University, along with multiple certifications in the L&D space. He is the father of three adult daughters and lives in Bradford, MA. When he isn’t planning or implementing learning strategies, Jay travels internationally and enjoys driving his convertible.

Measurement Special Interest Group (SIG) Mission

Tom Atkinson is the founding leader of the ATD Greater Boston Measurement SIG. The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

Why Consider Joining the Measurement SIG?

The benefits of participating in the group will include:
  • Enhancing your professional development in the area of measurement and evaluation
  • Sharing measurement challenges and gaining insight and advice from others
  • Engaging in dialogue with subject matter experts
  • Providing information, tools and advice to fellow L&D practitioners in your organization
  • Demonstrating to executive stakeholders how you are increasing performance and results through learning
  • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation

Website Photo/Video Release Authorization

In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives.  I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied.  I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.

Welcome Session

Do you have questions about chapter membership? Then please join us for a monthly Welcome Session at 6 PM on the third Thursday of each month. The session is 45 minutes and will include information about our chapter, local and national membership options, and an opportunity to meet members of the board. This is a great time to ask questions and get the inside scoop on all things related to the Greater Boston Chapter! Click here to sign up and a member from our board will contact you.

Refund Policy:

A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

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