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ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills

  • 24 Feb 2023
  • 2:00 PM - 3:15 PM
  • Virtual - Link in Registration Email
  • 35


  • Inviting you as a No-Cost participant to your first Learning event to showcase the benefits of becoming a member. Send email to to get special registration code.
  • If you are a member of another local chapter, please contact us at to get the discount code. This will allow you to register at the Greater Boston Chapter Member rate.
  • Potential Member invited by Board Member

Registration is closed

Proving the Value of Soft Skills

with Tom Atkinson, Ph.D., Certified ROI Professional, Atkinson Analytics

Friday, February 24, 2023, from 2:00 PM to 3:15 PM
Virtual Event - Link in registration email

“Soft skills,” are becoming increasingly important in enabling individuals and companies to succeed in today’s business environment.  These skills involve managing the complexities of interpersonal relationships in driving results.  They are a critical component of leadership, teamwork, sales, customer service and other key roles.  How can you demonstrate that developing “soft skills” leads to “hard results” in your company?

While Learning & Development professionals certainly understand the importance of soft skills to business success, they frequently find it challenging to demonstrate the business value of investing in soft skill development.  However, those who successfully implement a systematic measurement process often report compelling findings of the value of soft skills, and are better able to gain executive support for their initiatives.

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In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives.  I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied.  I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.

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Refund Policy:

A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

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