ATD Greater Boston Presents:

February "lunch and learn": Creativity/Songwriting Workshop

with Cliff Goldmacher

February 22, 2023 from 12:00 to 1:00 PM

Virtual event - link in registration email

The What

A 60 minute workshop using songwriting to enhance creativity and problem-solve around a specific client issue or objective. Participants are guided through the process of writing the lyrics to a song based on their chosen objective. At the workshop’s high point, Cliff composes the music to the completed lyric on the spot which, without exception, makes the workshop and its subject matter unforgettable.

The How

By breaking down the process of songwriting into easily understood and manageable pieces, Cliff shows his workshop participants how to employ storytelling and emotion-rich language in service of a profound exploration of their chosen issue or objective.

The Why

In order to think differently and explore new ideas, it’s critical for high achievers to develop their creativity and diversify their problem-solving approaches. Songwriting provides a unique and powerful new way to think about complicated issues and achieve improved solutions

About the Presenter

Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, music producer and author who, for the past seven years, has been helping business teams enhance their creativity, solve problems and innovate by teaching them to write songs. Cliff’s book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his in-demand workshops. His current and former clients including Deloitte, Google, Bank of America, Dell and Southwest Airlines