April 8, 2014 6:00 PM - 8:30 PM
Build Your Content Once, Use it Again and Again and Again
Write it once and use it again, and again, and again!
Reusing your Intellectual Property
This talk is designed for internal company training practitioners and independent training professionals who create Intellectual Property (IP). This IP includes training content, class descriptions, blogs, books, marketing brochures, keynote speeches, videos, podcasts, and other forms of training and promotional materials. With a little planning and the right process in place, you can maximize your IP’s usage, effectiveness, ROI and, in the case of independent training companies, provide new sources of revenue.
Quality written and video-based materials take time and effort to create, so it’s to your advantage to maximize their value.
This presentation includes a case study and outlines multiple processes, techniques, and time-tested tricks that truly allow you to reuse your content again and again for the benefit of your students, your training department, and your company’s bottom line.
A former CIO, today Eric P. Bloom is the president of Manager Mechanics LLC, a company specializing in Information Technology (IT) leadership development training and the governing body of the ITMLP© and ITMLE© certifications.
He is also the author of Manager Mechanics: Tips and Advice for First-Time Managers, The CIO’s Guide to Staff Needs, Growth, and Productivity, and Your IT Career: Get Noticed, Get Promoted, and Build Your Professional Brand. Eric writes weekly publications for IT World.com and GateHouse Media, serves as President Elect for the National Speakers Association (NSA) New England Chapter, is an Adjunct Research Advisor specializing in IT Talent Management and Organizational Development with IDC (International Data Corporation), and is a Certified Professional Coach
Prior to founding Manager Mechanics, Eric held senior IT leadership positions at The Boston Company Asset Management, Monster Worldwide, Independence Investments, and Fidelity Investments.