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The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents: Moving Ahead on Measurement: Building Your Strategy and Plan

  • 29 Apr 2020
  • 2:00 PM - 3:00 PM
  • Virtual - Link in Registration Email
  • 19


  • No repeat registrations
  • Not currently holding a part or full time position and actively seeking a new career opportunity. Please contact us at to get the registration code.
  • You have been advised that you can attend a Learning Event FREE because you have attended four prior events. Your communication included a code that will allow you to register here.
  • If you are a member of another local chapter, please contact us at to get the discount code. This will allow you to register at the Greater Boston Chapter Member rate.
  • Full-Time at an Accredited 2 or 4 yr. college.
  • Potential Member invited by Board Member

Registration is closed

RESCHEDULED from 4/8/2020!

The ATD Greater Boston Chapter Special Interest Group on Learning Measurement Presents:

Moving Ahead on Measurement: Building Your Strategy & Plan

with Jay Foley

April 29, 2020

2:00 PM to 3:00 PM

VIRTUAL WEBINAR - Link in registration email

Many Learning and Development leaders are under increasing pressure to demonstrate and improve the business results of their programs, in order to justify the significant investment required to ensure their success.  Often their efforts at measurement and evaluation fall short of their expectations, due to limited resources and competing demands on their time. 

This web-based series aims to help Learning professionals “raise the bar” on measurement by sharing practical tools for measuring at all four Kirkpatrick levels - Reaction, Learning, Behavior and Results – and even Return on Investment (“Level 5”).  In this first session, Jay Foley will address “Selling the Value of Measurement.”  

By attending this session, you will be able to:

  • Identify key stakeholders and expectations of learning programs
  • Demonstrate the value of measurement
  • Gain commitment to your measurement approach
  • Build a plan to measure and communicate results to different audiences

About our Speaker

Jay Foley is a corporate training professional with over 20 years’ experience across many markets and roles, as a staff member, contractor and consultant. He has spent most of the last decade in medical devices and biotech. His most recent staff position was as US Customer Care Training Manager in a medical device company ranked #4 on Forbes 2017 Most Innovative Growth Companies. He is currently engaged in a contract with a large global biotech firm.

Designing, developing, delivering and implementing effective learning programs have been Jay’s focus throughout his career. Most recently, he has been concentrating on a Competency-Based approach to organizational learning.  

Jay has degrees in Marketing and in Business from Franklin Pierce University, along with multiple certifications in the L&D space. He is the father of three adult daughters and lives in Bradford, MA.  When he isn’t planning or implementing learning strategies, Jay travels internationally and enjoys driving his convertible.

    Measurement Special Interest Group (SIG) Mission

    The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

    The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning.  The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

    Why Consider Joining the Measurement SIG?

    The benefits of participating in the group will include:

    • Enhancing your professional development in the area of measurement and evaluation
    • Sharing measurement challenges and gaining insight and advice from others
    • Engaging in dialogue with subject matter experts
    • Providing information, tools and advice to fellow L&D practitioners in your organization
    • Demonstrating to executive stakeholders how you are increasing performance and results through learning
    • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation

    Refund Policy:

    A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

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