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Special Interest Group: Measurement and Evaluation

Increase the credibility and value of your learning and development programs through measurement and evaluation!

Register now for the kickoff event on September 25th!

Why Start a Measurement SIG?

Measuring and evaluating the results of learning have long been key competencies for Learning and Development professionals, which enables us to demonstrate business value and continuously improve processes for enhancing performance and results. L&D leaders have more recently embraced the emerging field of “Learning Analytics” to increase their ability to track and increase effectiveness in a dynamic business environment, using the latest data sources and analytical tools.

A recent survey of global L&D Leaders found that investing in Learning Analytics is their highest priority in 2019. However, almost half (45%) report they are still limited in their abilities to gather, aggregate and analyze information, frequently making decisions based on intuition rather than robust data and rigorous analysis.

The Greater Boston ATD Chapter has a significant opportunity to address this need and to add value to its members, their businesses and to the L&D field, by launching a Learning Analytics Special Interest Group.

Tom Atkinson, Greater Boston ATD Chapter member and measurement expert, is creating the SIG and sharing leadership responsibilities with a core group of L&D professionals who have a common passion for learning analytics. The leadership team will determine the frequency of meetings (say, bi-monthly or quarterly), generate strategies for recruiting members, identify topics and speakers, communicate with SIGs in different geographies, and other organizational topics.

Measurement SIG Mission

The mission of the group will be to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

The group will address a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

Why Consider Joining the Measurement SIG?

  • The benefits of participating in the group will include:
  • Enhancing your professional development in the area of measurement and evaluation
  • Sharing measurement challenges and gaining insight and advice from others
  • Engaging in dialogue with subject matter experts
  • Providing information, tools and advice to fellow L&D practitioners in your organization
  • Demonstrating to executive stakeholders how you are increasing performance and results through learning
  • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation


Contact Tom Atkinson at tatkinson@atkinsonanalytics.com for further information.

Take a survey on your specific interests related to this group: Survey


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