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Special Interest Group: Measurement and Evaluation

Increase the credibility and value of your learning and development programs through measurement and evaluation!

Why Start a Measurement SIG?

Measuring and evaluating the results of learning have long been key competencies for Learning and Development professionals, which enables us to demonstrate business value and continuously improve processes for enhancing performance and results. L&D leaders have more recently embraced the emerging field of “Learning Analytics” to increase their ability to track and increase effectiveness in a dynamic business environment, using the latest data sources and analytical tools.

While L&D Leaders often consider investing in Learning Analytics a high priority, they also are often limited in their abilities to gather, aggregate and analyze information. Frequently, these challenges lead to making decisions based on intuition rather than robust data and rigorous analysis.

The Greater Boston ATD Chapter has a significant opportunity to address this need and to add value to its members, their businesses and to the L&D field, by launching a Learning Analytics Special Interest Group.

Measurement SIG Mission

The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

Why Consider Joining the Measurement SIG?

The benefits of participating in the group will include:

    • Enhancing your professional development in the area of measurement and evaluation
    • Sharing measurement challenges and gaining insight and advice from others
    • Engaging in dialogue with subject matter experts
    • Providing information, tools and advice to fellow L&D practitioners in your organization
    • Demonstrating to executive stakeholders how you are increasing performance and results through learning
    • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation


Upcoming SIG events

    • June 13, 2025
    • 2:30 PM - 3:30 PM
    • Virtual - link in registration email
    • 58
    Register

    Learning Measurement SIG Presents:

    From Cost-Center to Strategic Asset Proving the Real-World Impact of Training

    Mike Saunderson, Ph.D.

    Friday, June 13, 2025 

    2:30 to 3:30 PM

    Virtual event - link in registration email

    DESCRIPTION:

    Many organizations assume that their training efforts lead to improved performance, but research has shown otherwise. While Level 1 (reaction) and Level 2 (learning) are routinely measured, most learning teams lack the tools and confidence to evaluate behavioral change (Level 3) and business results (Level 4). This session introduces five essential questions that align training design and evaluation with measurable outcomes. By implementing this framework, learning and development professionals can confidently demonstrate the true impact of training and secure their role as strategic business partners.

    OBJECTIVES:

    By attending the session, you will be able to:

    • Identify five essential questions that link training to measurable business impacts.

    • Distinguish between Kirkpatrick Levels 1–4 and Phillips ROI to understand gaps in current evaluation practices.

    • Apply practical methods for observing, measuring, and reporting behavior changes (Level 3).

    • Select meaningful metrics to evaluate business outcomes linked to training (Level 4).

    • Develop realistic timelines and stakeholder strategies for post-training evaluations.


    ABOUT THE PRESENTER:

    Mike Saunderson is an accomplished and results-driven leader with over thirteen years of experience supporting Fortune 500 organizations in training needs assessment, instructional design, and evaluation. He has a proven track record of designing learning solutions that lead to measurable improvements in employee performance and business outcomes.

    Mike holds a Ph.D. in Learning Design and Technology from the University of Hawaii, where his research focused on evaluating training transfer and leveraging technology to analyze performance data. His academic foundation, combined with practical experience, enables him to design and evaluate learning programs that are both data-informed and performance-focused.


    Measurement Special Interest Group (SIG) Mission

    The mission of the ATD Greater Boston Measurement SIG is to enhance members’ professional development in measurement and evaluation, to increase the effectiveness of their L&D organizations through measurement and evaluation, and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

    The group addresses a wide range of topics, from getting started in defining methods, tools, and processes of data collection to more advanced applications, such as measuring technology-enabled and blended learning. We welcome members with little or no background in measurement and evaluation through more experienced practitioners.

    Refund Policy

    A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

    WEBSITE PHOTO/VIDEO RELEASE AUTHORIZATION

    In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives. I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied. I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.

Past SIG events

March 14, 2025 Learning Measurement SIG Presents: Proving the Value of Soft Skills Training and Measurement
September 27, 2024 Learning Measurement SIG Presents: Embedding Evaluation in your Learning & Development Efforts
June 14, 2024 Learning Measurement SIG Presents: Learning Evaluation As Decision Support, with Will Thalheimer
March 22, 2024 Learning Measurement SIG Presents: “ROI By Design – Measuring Learning with Design Analytics”
January 26, 2024 Learning Measurement SIG Presents: “The Right-Fit Training Solution”
November 10, 2023 Learning Measurement SIG Presents: Learning Measurement Using Impact Process Mapping
September 15, 2023 Learning Measurement SIG Presents: Breakthrough in Surveying Your Learners: Data and Messaging Your Organization Can Trust
June 02, 2023 Learning Measurement SIG Presents: Measurement Demystified: A Simple Framework for Measurement and Reporting
April 28, 2023 Learning Measurement SIG Presents: Writing Effective Learning Assessments
March 31, 2023 SIG on Measurement & Evaluation: Designing Virtual Learning to Deliver Results
February 24, 2023 ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills
January 27, 2023 ATD Greater Boston Learning Measurement SIG Presents: January is a time for reflections and making plans for the new year.
November 16, 2022 ATD Greater Boston Learning Measurement SIG Presents: Yes! We Can Improve Our Smile Sheets, Get Meaningful Data, and Still Love Learning!
September 21, 2022 ATD Greater Boston Learning Measurement SIG Presents: Frameworks and Examples of Organizational Change
June 29, 2022 ATD Greater Boston Learning Measurement SIG Presents: Moving Ahead on Measurement: Building Your Strategy and Plan
March 23, 2022 ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills
January 26, 2022 ATD Greater Boston Learning Measurement SIG Presents: Using Job Tasks to Build a Powerful Measurement Strategy
December 22, 2021 ATD Greater Boston Learning Measurement SIG Presents: “Raising the Bar” on Learning Measurement
November 09, 2021 ATD Greater Boston Learning Measurement SIG Presents: Writing Effective Learning Assessment Questions
September 29, 2021 ATD Greater Boston Learning Measurement SIG Presents: Creating a Measurement Strategy to Tell Your Value Story
May 19, 2021 ATD Greater Boston Learning Measurement SIG Presents: Learning Measurement Using Impact Process Mapping
April 28, 2021 ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills
March 24, 2021 ATD Greater Boston Learning Measurement SIG Presents: Designing Virtual Learning to Deliver Results
January 27, 2021 ATD Greater Boston Learning Measurement SIG Presents: What Caused It? Techniques to Isolate the Effects of Your Program
December 16, 2020 ATD Greater Boston Learning Measurement SIG Presents: Celebrating, Learning, and Planning for 2021
October 28, 2020 ATD Greater Boston Learning Measurement SIG Presents: Build a Learning Ecosystem and Measure the Value of Your Learning
September 30, 2020 ATD Greater Boston Learning Measurement SIG Presents: Data-Informed Learning: Delivering on the Promise of Measurement
July 29, 2020 ATD Greater Boston Learning Measurement SIG Presents: Using Learning Measurement Data with Key Stakeholders
June 24, 2020 ATD Greater Boston Learning Measurement SIG Presents: Building a Data Collection and Reporting System
May 27, 2020 ATD Greater Boston Learning Measurement SIG Presents: Will Thalheimer
September 25, 2019 Measurement and Evaluation SIG Kickoff Meeting

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