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Special Interest Group: Measurement and Evaluation

Increase the credibility and value of your learning and development programs through measurement and evaluation!

Why Start a Measurement SIG?

Measuring and evaluating the results of learning have long been key competencies for Learning and Development professionals, which enables us to demonstrate business value and continuously improve processes for enhancing performance and results. L&D leaders have more recently embraced the emerging field of “Learning Analytics” to increase their ability to track and increase effectiveness in a dynamic business environment, using the latest data sources and analytical tools.

While L&D Leaders often consider investing in Learning Analytics a high priority, they also are often limited in their abilities to gather, aggregate and analyze information. Frequently, these challenges lead to making decisions based on intuition rather than robust data and rigorous analysis.

The Greater Boston ATD Chapter has a significant opportunity to address this need and to add value to its members, their businesses and to the L&D field, by launching a Learning Analytics Special Interest Group.

Measurement SIG Mission

The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning. The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

Why Consider Joining the Measurement SIG?

The benefits of participating in the group will include:

    • Enhancing your professional development in the area of measurement and evaluation
    • Sharing measurement challenges and gaining insight and advice from others
    • Engaging in dialogue with subject matter experts
    • Providing information, tools and advice to fellow L&D practitioners in your organization
    • Demonstrating to executive stakeholders how you are increasing performance and results through learning
    • Making a contribution toward advancing the effectiveness of L&D worldwide, through more robust measurement and evaluation


Upcoming SIG events

    • September 12, 2025
    • 2:30 PM - 3:30 PM
    • Virtual - link in registration email
    • 57
    Register

    Learning Measurement SIG Presents:

    Learning Leader Roundtable Event: Demonstrating the Business Impact of Learning

    Laura Paramoure, EdD

    Friday, September 12, 2025 

    2:30 to 3:30 PM


    Event Goal:
    Collaborate for a true understanding of how learning contributes to organizational success and discover a powerful means to prove learning impact

    Description:
    Join us for an interactive session designed for learning professionals who are ready to move beyond anecdotal feedback and activity-based metrics. This session will explore practical strategies for demonstrating the true business value of learning through skill verification, job application, and measurable organizational impact. Through group discussion, case examples, and proven methods from the ROI by Design® framework, participants will learn how to validate learning effectiveness through a dependable skills-based approach and how to use straightforward language to communicate value to stakeholders.

    What You’ll Gain:

    • Insight into current challenges and best practices for showing skill development impact

    • A strategy for linking learning to measurable business outcomes using skills as the unit of measure

    • An introduction to the ROI by Design approach, which enables progressive measurement across the learning lifecycle

    • Examples of how validated skills lead to ROI and organizational capability gains

    • A peer exchange on effective tools and tactics used in real-world applications


      ABOUT THE PRESENTER:

      Laura Paramoure, EdD, has 25 years of experience in performance improvement, training design, and evaluation. She is the author of Building Skills with Precision: The Power of Measurable Instructional Design® (2024) and ROI by Design® (2014) and is a featured speaker on the topic of demonstrating the impact of learning on business outcomes. Her private sector experience includes Director of Training and Development with Parata systems where she was responsible for the establishment and deployment of both domestic and international training. She is currently the CEO of eParamus, a company which helps organizations of all types and sizes optimize and verify the impact of their training programs.

      Linked In: https://www.linkedin.com/in/laura-paramoure/


      Measurement Special Interest Group (SIG) Mission

      Tom Atkinson is the founding leader of the ATD Greater Boston Measurement SIG.  The mission of the group is to enhance members’ professional development in measurement and evaluation; to increase the effectiveness of their L&D organizations through measurement and evaluation; and to engage with the global community of L&D practitioners in applying measurement and evaluation to deliver performance and results through learning.

      The group addresses a wide range of topics, from getting started in defining methods, tools and processes of data collection, to more advanced applications, such as, measuring technology-enabled and blended learning.  The group welcomes members with little or no background in measurement and evaluation, through more experienced practitioners.

      Refund Policy

      A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.

      WEBSITE PHOTO/VIDEO RELEASE AUTHORIZATION

      In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives. I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied. I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.



    Past SIG events

    June 13, 2025 From Cost-Center to Strategic Asset Proving the Real-World Impact of Training
    March 14, 2025 Learning Measurement SIG Presents: Proving the Value of Soft Skills Training and Measurement
    September 27, 2024 Learning Measurement SIG Presents: Embedding Evaluation in your Learning & Development Efforts
    June 14, 2024 Learning Measurement SIG Presents: Learning Evaluation As Decision Support, with Will Thalheimer
    March 22, 2024 Learning Measurement SIG Presents: “ROI By Design – Measuring Learning with Design Analytics”
    January 26, 2024 Learning Measurement SIG Presents: “The Right-Fit Training Solution”
    November 10, 2023 Learning Measurement SIG Presents: Learning Measurement Using Impact Process Mapping
    September 15, 2023 Learning Measurement SIG Presents: Breakthrough in Surveying Your Learners: Data and Messaging Your Organization Can Trust
    June 02, 2023 Learning Measurement SIG Presents: Measurement Demystified: A Simple Framework for Measurement and Reporting
    April 28, 2023 Learning Measurement SIG Presents: Writing Effective Learning Assessments
    March 31, 2023 SIG on Measurement & Evaluation: Designing Virtual Learning to Deliver Results
    February 24, 2023 ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills
    January 27, 2023 ATD Greater Boston Learning Measurement SIG Presents: January is a time for reflections and making plans for the new year.
    November 16, 2022 ATD Greater Boston Learning Measurement SIG Presents: Yes! We Can Improve Our Smile Sheets, Get Meaningful Data, and Still Love Learning!
    September 21, 2022 ATD Greater Boston Learning Measurement SIG Presents: Frameworks and Examples of Organizational Change
    June 29, 2022 ATD Greater Boston Learning Measurement SIG Presents: Moving Ahead on Measurement: Building Your Strategy and Plan
    March 23, 2022 ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills
    January 26, 2022 ATD Greater Boston Learning Measurement SIG Presents: Using Job Tasks to Build a Powerful Measurement Strategy
    December 22, 2021 ATD Greater Boston Learning Measurement SIG Presents: “Raising the Bar” on Learning Measurement
    November 09, 2021 ATD Greater Boston Learning Measurement SIG Presents: Writing Effective Learning Assessment Questions
    September 29, 2021 ATD Greater Boston Learning Measurement SIG Presents: Creating a Measurement Strategy to Tell Your Value Story
    May 19, 2021 ATD Greater Boston Learning Measurement SIG Presents: Learning Measurement Using Impact Process Mapping
    April 28, 2021 ATD Greater Boston Learning Measurement SIG Presents: Proving the Value of Soft Skills
    March 24, 2021 ATD Greater Boston Learning Measurement SIG Presents: Designing Virtual Learning to Deliver Results
    January 27, 2021 ATD Greater Boston Learning Measurement SIG Presents: What Caused It? Techniques to Isolate the Effects of Your Program
    December 16, 2020 ATD Greater Boston Learning Measurement SIG Presents: Celebrating, Learning, and Planning for 2021
    October 28, 2020 ATD Greater Boston Learning Measurement SIG Presents: Build a Learning Ecosystem and Measure the Value of Your Learning
    September 30, 2020 ATD Greater Boston Learning Measurement SIG Presents: Data-Informed Learning: Delivering on the Promise of Measurement
    July 29, 2020 ATD Greater Boston Learning Measurement SIG Presents: Using Learning Measurement Data with Key Stakeholders
    June 24, 2020 ATD Greater Boston Learning Measurement SIG Presents: Building a Data Collection and Reporting System
    May 27, 2020 ATD Greater Boston Learning Measurement SIG Presents: Will Thalheimer
    September 25, 2019 Measurement and Evaluation SIG Kickoff Meeting

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