ATD Greater Boston Presents:

The Importance of Business Acumen in Talent Development

with Steven Haines

July 11, 2022 from 12:00 to 1:00 PM

Virtual event - link in registration email

To provide the best support to our business partners, we need to master the art and science of business. How? By improving our own business acumen. What is business acumen anyway? It’s that “business smarts” that contribute to anyone’s success in the company. As L&D and Talent Management experts, we too need to build our business acumen. This program will help you to understand the big-picture of “everything business” through various lenses. In this program, you’ll learn the importance of why:

• Understanding the business model is so critical in developing business acumen
• Data-driven storytelling is so important in developing business acumen
• Collaborative problem solving contributes to the development of business acumen
• Knowledge of customers, markets, finance, and strategy is so important in the development of business acumen

Your guide on this special journey is Steven Haines, who will walk you through a multi-faceted model called “The Business Acumen Canvas.” He will facilitate a lively discussion to inspire you to think more holistically about the business, and about your role in helping the business achieve its strategic and financial goals.

About the Speaker:

Steven Haines’ ideas and books have contributed to corporate growth strategies for more than two decades. His enthusiasm and focus have contributed to best-selling business books that include The Product Manager’s Survival Guide (2e), The Business Acumen Handbook, How to Create a Business Case, and How to Create a Winning Strategy.

Steven is the founder and CEO of the Business Acumen Institute, a training and advisory services company that builds business and leadership skills for upwardly mobile leaders and managers who work in complex companies.

Steven has held business, product, and leadership roles in AT&T and Oracle. While at AT&T, he worked on a corporate task force that benchmarked dozens of other firms’ business practices and also served as a member of AT&T’s global leadership development program review board. He was also one of the founding fathers of the CRM business unit at Oracle during the famous ‘dot-com’ era in Silicon Valley.

He contributes to the world of business by serving as a mentor to The Founder Institute, the world’s largest entrepreneur training and startup launch program. The Founder Institute helps aspiring founders across the globe to build enduring technology companies.

Steven received his BS in Management Science and Organizational Behavior from Binghamton University, and an MBA in Financial Management from the Lubin School of Business at Pace University. Steven is based in New York City and can be reached via email at sjhaines@business-acumen.com or at 212-313-9566.